People prefer hiring home-based makeup services because it allows them to save time and eliminate the hassle of traveling to a salon. Many clients also appreciate the privacy that comes with hiring home-based makeup artists. With more and more people preferring convenience more than anything else, your home-based makeup services can be a huge success.
The question is, how can you keep yourself busy and build a loyal client base that appreciates the personal touch you provide?
Here are some effective marketing tips to help you attract more clients!
1. Show off your skills on social media
Social media is the best place to show off your makeup and glamor skills! Make sure to capture before and after shots, so you can show off the huge transformation that your makeup skills can achieve. To make it even more effective and compelling, use time-lapse videos or reels to demonstrate the makeup application process. People on social media love before and after photos or videos, and this is a perfect way to show what they can expect if they do choose to work with you. If you want extra exposure and possible opportunities for sponsorship or collaboration, tag the brands of the products you’re using.
2. Teach and attract using video tutorials
This not only shows off your skills, but you can also add value to the audience, which helps you establish trust and authority. People will feel more connected to you and even look up to your expertise and look forward to your tutorials. This may initially seem counterproductive since you’re essentially teaching people to just do makeup themselves, but it can actually position you as a go-to expert and people get to see and appreciate the actual intricacies and art behind the process. It’s all about finesse and artistry, and you’ll become top-of-mind when they do want to book makeup services for special occasions.
3. Collaborate with small businesses
Complementary businesses can mutually benefit from each other’s recommendations. People who want to doll up share something in common– they are to attend a special event or occasions. And when it comes to special events, all sorts of businesses converge– from photography to catering services to gown rental. You can tap all these businesses and you can agree to be each other’s advocates when clients look for recommendations. You can also make it more appealing for your partners by giving them a commission for every successful referral. Make sure to give them your business card or small business flyer templates, so it’s easier for them to give information about your brand.
4. Work with influencers
This may involve giving free services or even monetary investment, but influencer marketing is one of the most effective ways to attract business and grow your following and reputation online. Just make sure to choose the right influencers relevant to your brand like lifestyle, fashion, or travel influencers.
5. Make the most of user-generated content
Your customers can also help you further advocate your brand. Some people love posting their dolled-up looks and transformations on Facebook or Instagram, and when they do, make sure to repost or share them. This organic engagement can be incredibly compelling, and this also helps create a community around your brand.
6. Create social media hashtags
As you post content and updates on social media, it’s best to use your brand’s hashtags to promote discoverability and further enhance your brand identity. You can also encourage the influencers or your customers to use the hashtags you created when they post about your services.
7. Offer special discounts
During holidays like New Year’s Eve, Valentine’s Day, or even Halloween, people want to glam up and celebrate with style. Make the most of these important events and offer promotions to attract more business.You can also create a loyalty program, so satisfied customers are more likely to make you their go-to fairy godmother. For incoming clients, you can also have a default first-time client discount to encourage them to give your services a try and experience the magic for themselves. In bigger events that require multiple glam-ups like weddings or graduation, you can offer packages to make your offers even more enticing.
There are lots of ways to make your home-based makeup stand out. Once you attract more loyal customers, you can even consider scaling and hiring additional makeup artists to meet the potential growing demand for your home-based makeup services. You can also expand your offerings by giving skincare consultations or even makeup lessons and workshops.
Sky’s the limit when it comes to growing your business. For now, start where you are and plant the seeds of your brand’s future. Focus on attracting new clients, keeping existing ones, and constantly refining your skills and services. Soon, you’ll be on your way to transforming your home-based makeup services into a thriving enterprise!
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